Case study

Slogun: A T-shirt brand for rebels

Our team has played a key role in the development of this bold new fashion brand.

About Slogun

Slogun is a rebel t-shirt brand inspired by the intersection of pop culture and politics. With bold designs and hard-hitting messages, Slogun creates wearable statements that defy the ordinary. From punk to politics, every shirt tells a story—and that story is one of defiance, hope, and unity.

Slogun's tees are designed to optimise message delivery. All feature bold type, simple classic fonts combined with eye-catching colours to ensure maximum ‘pop’. Some feature additional design elements and images that reinforce the power of the message.

A Slogun t-shirt is not just another t-shirt; it’s a bold, rebellious statement delivered in fabric. Born out of a defiant attitude towards conformity and a desire to inspire change, Slogun taps into the power of words and art to create something more than clothing—it creates conversation. What sets Slogun apart is its uncompromising approach to fashion as a platform for cultural and political expression. Every t-shirt Slogun sells is a wearable canvas for a message that challenges the status quo, speaks truth to power, and unites people through defiance, hope, unity, and fun.

Founded by a renegade spirit who grew up in the throes of Britain’s punk revolution, Slogun’s DNA is deeply rooted in the DIY ethos of the 70s and 80s underground music scenes. Slogun's founder was the kid who blasted out The Clash, 2 Tone, and The Smiths, the kid who saw t-shirts not just as clothing, but as billboards of belonging - being part of a community with shared beliefs and values. Drawing on a lifetime of passion for music, politics, and counter-culture, Slogun was born from the idea that fashion could - and should - be an act of defiance.

What makes Slogun’s offerings so unique is the fusion of bold, colourful designs with powerful slogans that mix pop culture and politics. Their t-shirts don’t just look good; they mean something. Each piece is crafted to spark conversation, provoke thought, and inspire action. Whether it’s a quote from your favourite punk band, a provocative political statement, or a call to arms for unity and equality, Slogun shirts are made for those who refuse to be silent in the face of injustice.